Four South Korean companies that had invested in sponsoring KRAFTON’s PUBG ASIA STARS league have reportedly withdrawn their sponsorships, resulting in investment losses due to alleged contractual violations.
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The four Korean brands that had sponsored the league are Baek Eok Coffee, Kkanbu Chicken, NOGEAR, and LINGTEA.
KRAFTON’s stock price also showed a downward trend following the market opening on September 21
The proportion of investors experiencing losses was reported to be 99.99%, and the upcoming pop-up store collaboration with FC Seoul, scheduled to begin on September 29, is also reportedly at risk.
Meanwhile, PUBG collaborations with Bentley and IVE are scheduled for the second half of the year.
In IVE’s case, concerns have emerged over the potential impact on the group’s members, as KRAFTON has reportedly taken no action regarding allegations of sexual harassment and AI-generated deepfake abuse involving soopi.
There is also uncertainty surrounding KRAFTON’s participation in G-STAR 2026, a major international gaming event held in Busan, South Korea
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